Designer, Digital Design Director, leader. I work on product and UX design, brand identity, visual systems, animation, and moving image. I've spent two decades building and leading design teams with Apple, Nike, and MLSE. My work connects design rigour and product thinking to real business outcomes. Launching products, scaling design organizations, and building systems that hold up under pressure. I work with consumer brands, tech companies, and cultural clients. Design is ultimately a thinking problem that happens to look good when it's solved. When I'm not designing I'm in the woods with my family putting things back in order.

*As good as the mustache gets

— Process

My approach to process is pragmatic. I pull from a wide range of methodologies and adapt to what the work needs rather than defaulting to a single framework. I'm drawn to faster and more intuition-led ways of working with shorter cycles, less handoff friction, and more direct paths from idea to built product. AI-assisted coding has changed what's possible for me as a designer and I can now take direct ownership of built components and design systems, which means less time pixel shifting with engineers and more time on work that moves things forward. I continue to be a student of graphic design and that breadth of reference is what allows me to bring a strong brand sensibility to digital product work. I'm genuinely curious about tools and technology, constantly experimenting with new ways of working, and that curiosity shows up in the range of solutions.

— Skills

Creative Direction
Design Leadership
Team Management
Prioritization
Brand Strategy
Stakeholder Mgmt

UX & UI Design
Design Systems
Art Direction
Brand Identity
Prototyping
Motion Graphics

Consumer Research
Audience Insights
Story Mapping
User Testing
Info Architecture
Product Thinking

— Skills

Creative Direction
Design Leadership
Team Management
Prioritization
Brand Strategy
Stakeholder Mgmt
UX & UI Design
Design Systems
Art Direction

Brand Identity
Prototyping
Motion Graphics
Consumer Research
Audience Insights
Story Mapping
User Testing
Info Architecture
Product Thinking